EP 1
Killing the funnel: what replaced it in our 2026 plan
Sara Lindqvist
HEAD OF GROWTH · KESTREL
Kestrel deleted its funnel dashboard. Here's the model they run instead.
Q: What replaced the funnel?
A demand map. We track where attention originates, not where a click lands.
Q: How do you report that to a board?
Two numbers: qualified pipeline created, and cost per qualified conversation.