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LATEST NEWS
Why I Made This Website
STRATEGY SUMMARY ↴
This website started as a music blog ten+ years ago. Now it's back ... part AI, part marketing, part music, all built on the belief that human curation still matters.
AI Is Still Early... Now Is the Time to Tap In
STRATEGY SUMMARY ↴
Artificial intelligence is everywhere right now. New tools are launching every week, companies are trying to figure out how to use it, and people are already asking whether they have missed their chance.
Seed-stage benchmark report: organic now drives 61% of first 1,000 users
STRATEGY SUMMARY ↴
Founder-led content outperforms paid 3:1 pre-Series A. Ship one narrative post per week, minimum.
Third-party signal loss hits attribution: 38% of SMB dashboards now misreport ROAS
STRATEGY SUMMARY ↴
Move to incrementality testing. If you can't run holdouts, weight first-party conversions 2x in decisions.
Gmail's new engagement filters demote batch-and-blast — segmented senders gain 22% inbox rate
STRATEGY SUMMARY ↴
Kill your monthly newsletter. Replace with 3 behavior-triggered flows before Q4.
LinkedIn organic reach for company pages drops again; founder profiles up 40%
STRATEGY SUMMARY ↴
Post from the founder's account, not the brand's. Repurpose the company page as an archive.
Is Xbox Dying or Just Becoming Something Else?
STRATEGY SUMMARY ↴
Microsoft insists its gaming division owns the industry’s best franchises and will return to growth. After falling revenue, mass layoffs and years of strategic confusion, players have every reason to remain skeptical.
Google quietly reprices Performance Max — SMB CPCs jump 14% overnight
STRATEGY SUMMARY ↴
Shift 20% of PMax budget into exact-match search now. Small accounts are absorbing the repricing hardest.
Seed-stage benchmark report: organic now drives 61% of first 1,000 users
STRATEGY SUMMARY ↴
Founder-led content outperforms paid 3:1 pre-Series A. Ship one narrative post per week, minimum.
Third-party signal loss hits attribution: 38% of SMB dashboards now misreport ROAS
STRATEGY SUMMARY ↴
Move to incrementality testing. If you can't run holdouts, weight first-party conversions 2x in decisions.
Gmail's new engagement filters demote batch-and-blast — segmented senders gain 22% inbox rate
STRATEGY SUMMARY ↴
Kill your monthly newsletter. Replace with 3 behavior-triggered flows before Q4.
LinkedIn organic reach for company pages drops again; founder profiles up 40%
STRATEGY SUMMARY ↴
Post from the founder's account, not the brand's. Repurpose the company page as an archive.